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Business marketing management : B2B /

Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 9e [ed.]. - Mason, OH : Thomson South-Western, 2007. - xxx, 658 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0324316852

Subjects--Topical Terms:
Industrial marketing -- Management -- Case studies.

LC Class. No.: 658.8 / HUT

Dewey Class. No.: 658.8 / HUT [ Shelf 67 ]

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