Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /
Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /
edited by William J. Glynn and James G. Barnes.
- Chichester ; New York : Wiley, c1995.
- xxvi, 485 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471960667
Service industries -- Management.
Customer services -- Management.
Service industries -- Marketing.
Customer services -- Marketing.
658.8 / GLY
658.8 / GLY [ Shelf 67 ]
Includes bibliographical references and index.
0471960667
Service industries -- Management.
Customer services -- Management.
Service industries -- Marketing.
Customer services -- Marketing.
658.8 / GLY
658.8 / GLY [ Shelf 67 ]