Services marketing : people, technology, strategy /
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 594 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
0131138650
Professions -- Marketing.
Service industries -- Marketing.
658.8 / LOV
658.8 / LOV [ Shelf 67 ]
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 594 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
0131138650
Professions -- Marketing.
Service industries -- Marketing.
658.8 / LOV
658.8 / LOV [ Shelf 67 ]