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Advertising /

Jefkins, Frank William.

Advertising / Frank Jefkins. - Philadelphia, PA : Pearson Education, 2000. - 416 p. : ill. ; 22 cm.

Place of publication stamped on t.p. Includes index.

Bibliography: p. 230.

ISBN: 8131703823

Subjects--Topical Terms:
Advertising.

LC Class. No.: 659.1 / JEF

Dewey Class. No.: 659.1 / JEF [ Shelf 80]

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