Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd edDescription: xxv, 470 p. : col. ill. ; 25 cmISBN: - 9788131731635
- 658.8 AND
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Includes bibliographical references and index.
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