Business market management : understanding, creating, and delivering value /
Anderson, James C.
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxv, 470 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9788131731635
2008-012486
Industrial marketing.
658.8 / AND
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas. - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxv, 470 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9788131731635
2008-012486
Industrial marketing.
658.8 / AND