| 000 | 01154nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063231.0 | ||
| 020 | _a0805817301 (cloth : alk. paper) | ||
| 020 | _a080581731X (pbk. : alk. paper) | ||
| 039 |
_a202109271506 _bstaff _c201501211314 _d staff _c201302151548 _d staff _c200908030100 _d staff _y 200908030100 _z staff |
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| 050 |
_a658.8342 _bREY |
||
| 082 |
_a658.8342 _bREY _b[ Shelf 80] |
||
| 245 |
_aUnderstanding consumer decision making : _bthe means-end approach to marketing and advertising strategy / _cedited by Thomas J. Reynolds, Jerry C. Olson. |
||
| 260 |
_aMahwah, N.J. : _bL. Erlbaum, _c2001. |
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| 300 |
_axvii, 447 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | _aConsumer behavior. | ||
| 650 |
_aMarketing _x Management. |
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| 700 |
_aReynolds, Thomas J. _q (Thomas John), _d 1947- |
||
| 700 |
_aOlson, Jerry C. _q (Jerry Corrie), _d 1944- |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0634/99047703-d.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*2450*2600*3000*5040*6500*6501*7000*7001*8560*9992 | ||
| 909 | _a966 | ||
| 999 |
_c953 _d953 |
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