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_a202109271412 _bstaff _c201302151241 _d staff _c200908030051 _d staff _y 200908030051 _z staff |
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| 050 |
_a658.818 _bMEN |
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| 082 |
_a658.818 _bMEN [ Shelf 80] |
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| 100 | _aMentzer, John T. | ||
| 245 |
_aSales forecasting management : _ba demand management approach / _cJohn T. Mentzer, Mark A. Moon. |
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| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _cc2005. |
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| 300 |
_axv, 347 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references (p. 331-335) and index. | ||
| 505 | _aSales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems. | ||
| 650 |
_aSales forecasting _x Management. |
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| 650 |
_aMarketing research _x Management. |
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| 700 |
_aMoon, Mark A., _d 1955- |
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| 856 |
_Table of contents only _u http://www.loc.gov/catdir/toc/ecip0420/2004016438.html |
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| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0658/2004016438-d.html |
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| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0734/2004016438-b.html |
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| 991 | _aVIRTUA40 | ||
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| 999 |
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