| 000 | 01062nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063231.0 | ||
| 020 | _a0761996567 (pbk.) | ||
| 039 |
_a202109271524 _bstaff _c201302151243 _d staff _c200908030045 _d staff _y 200908030044 _z staff |
||
| 050 |
_a658.827 _bKAP |
||
| 082 |
_a658.827 _bKAP [ Shelf 80] |
||
| 100 |
_aKapoor, Jagdeep, _d 1960- |
||
| 245 |
_a18 brand astras : _busing brand abilities as weapons for CRISP brand building / _cJagdeep Kapoor. |
||
| 246 | _aEighteen brand astras | ||
| 260 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _cc2003. |
||
| 300 |
_a134 p. ; _c18 cm. |
||
| 650 |
_aBrand name products _x Management. |
||
| 650 | _aBranding (Marketing) | ||
| 650 | _aCustomer relations. | ||
| 856 |
_Table of contents only _u http://www.loc.gov/catdir/toc/ecip041/2003005747.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0657/2003005747-d.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*6500*6501*6502*8560*8561*9992 | ||
| 909 | _a958 | ||
| 999 |
_c945 _d945 |
||