| 000 | 00991nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063231.0 | ||
| 020 | _a0761995250 (pb) | ||
| 039 |
_a202109271525 _bstaff _c201302151250 _d staff _c200908030042 _d staff _y 200908030041 _z staff |
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| 050 |
_a658.827 _bKAP |
||
| 082 |
_a658.827 _bKAP [ Shelf 80] |
||
| 100 |
_aKapoor, Jagdeep, _d 1960- |
||
| 245 |
_a24 brand mantras : _bfinding a place in the minds and hearts of consumers / _cJagdeep Kapoor. |
||
| 246 | _aTwenty-four brand mantras | ||
| 260 |
_aThousand Oaks, CA : _bResponse Books, _c2001. |
||
| 300 |
_a111 p. ; _c18 cm. |
||
| 650 | _aBrand name products. | ||
| 650 | _aCustomer relations. | ||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0657/00069813-d.html |
||
| 856 |
_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0657/00069813-t.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*6500*6501*8560*8561*9992 | ||
| 909 | _a957 | ||
| 999 |
_c944 _d944 |
||