000			01938nam a2200265 a 4500
005			20260112063231.0
020			_a0761988521 (acidfree paper)
039			_a202109271513 _bstaff _c201302151329 _d staff _c200908030040 _d staff _y 200908030039 _z staff
050			_a658.83 _bSMI
082			_a658.83 _bSMI [Shelf 80]
100			_aSmith, Scott M.
245			_aFundamentals of marketing research / _cScott M. Smith, Gerald S. Albaum.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2005.
300			_axii, 881 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aThe nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results.
650			_aMarketing research.
700			_aAlbaum, Gerald S.
856			_Table of contents only _u http://www.loc.gov/catdir/toc/ecip0417/2004009992.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0657/2004009992-d.html
856			_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0734/2004009992-b.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*7000*8560*8561*8562*9992
909			_a956
999			_c943 _d943