000 01174nam a2200265 a 4500
005 20260112063231.0
020 _a1412913187 (cloth)
020 _a1412913195 (pbk.)
039 _a202109271512
_bstaff
_c201302151257
_d staff
_c200908030037
_d staff
_y 200908030036
_z staff
050 _a658.83
_bMCQ
082 _a658.83
_bMCQ [ Shelf 80]
100 _aMcQuarrie, Edward F.
245 _aThe market research toolbox :
_ba concise guide for beginners /
_cEdward F. McQuarrie.
250 _a2nd ed.
260 _aThousand, Oaks, Calif. :
_bSAGE Publications,
_cc2006.
300 _axvi, 205 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing research
_x Methodology.
856 _Table of contents only
_u http://www.loc.gov/catdir/toc/ecip059/2005006695.html
856 _Publisher description
_u http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html
856 _Contributor biographical information
_u http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*8560*8561*8562*9992
909 _a954
999 _c941
_d941