| 000 | 01174nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063231.0 | ||
| 020 | _a1412913187 (cloth) | ||
| 020 | _a1412913195 (pbk.) | ||
| 039 |
_a202109271512 _bstaff _c201302151257 _d staff _c200908030037 _d staff _y 200908030036 _z staff |
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| 050 |
_a658.83 _bMCQ |
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| 082 |
_a658.83 _bMCQ [ Shelf 80] |
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| 100 | _aMcQuarrie, Edward F. | ||
| 245 |
_aThe market research toolbox : _ba concise guide for beginners / _cEdward F. McQuarrie. |
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| 250 | _a2nd ed. | ||
| 260 |
_aThousand, Oaks, Calif. : _bSAGE Publications, _cc2006. |
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| 300 |
_axvi, 205 p. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing research _x Methodology. |
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| 856 |
_Table of contents only _u http://www.loc.gov/catdir/toc/ecip059/2005006695.html |
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| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html |
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| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*8560*8561*8562*9992 | ||
| 909 | _a954 | ||
| 999 |
_c941 _d941 |
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