000 00977nam a2200253 a 4500
005 20260112063231.0
020 _a9788178298689 (pbk. : alk. paper)
039 _a201302141616
_bstaff
_c200908022353
_d staff
_y 200908022352
_z staff
050 _a658.800954
_bJAI
082 _a658.800954
_bJAI [ Shelf 10]
100 _aJain, Gautam Raj.
245 _aMarketing communications industry :
_bentrepreneurial case studies /
_cGautam Raj Jain, Raunica Ahluwalia.
260 _aNew Delhi ;
_aThousand Oaks :
_bResponse Books,
_cc2008.
300 _a189 p. ;
_c18 cm.
504 _aIncludes bibliographical references and index.
650 _aAdvertising
_z India.
650 _aMarketing
_z India.
650 _aPublic relations
_z India.
650 _aEntrepreneurship
_z India
_v Case studies.
700 _aAhluwalia, Raunica,
_d 1981-
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*6502*6503*7000*9992
909 _a943
999 _c930
_d930