000			01808cam a2200265 a 4500
005			20260112063231.0
020			_a0761935576 (paper back)
020			_a9780761935575 (paper back)
039			_a202110041535 _bstaff _c201302010220 _d staff _c200908022341 _d staff _y 200908022334 _z staff
050			_a338.5091724 _bPEL
082			_a338.5091724 _bPEL [ Shelf 75 ]
100			_aPelle, Stefano, _d 1964-
245			_aUnderstanding emerging markets : _bbuilding business BRIC by brick / _cStefano Pelle.
260			_aNew Delhi ; _aThousand Oaks : _bResponse Books, _c2007.
300			_a246 p. : _bill., maps ; _c20 cm.
504			_aIncludes bibliographical references (p. [238]-241) and index.
505			_aWhat is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
651			_aDeveloping countries _x Economic conditions.
651			_aDeveloping countries _x Economic policy.
856			_Table of contents only _u http://www.loc.gov/catdir/toc/ecip073/2006033884.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0704/2006033884-d.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6510*6511*8560*8561*9992
909			_a939
999			_c927 _d927