000			00942nam a2200253 a 4500
005			20260112063230.0
020			_a81731727997
039			_a202109271238 _bstaff _c201302141330 _d staff _c200908022212 _d staff _y 200908022211 _z staff
050			_a658.8 _bHOO
082			_a658.8 _bHOO [ Shelf 80]
100			_aHooley, Graham J.
245			_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
250			_a4th ed.
260			_aHarlow, England ; _aNew York : _bFT Prentice Hall, _c2008.
300			_axviii, 614 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 572-598) and index.
650			_aTarget marketing.
650			_aMarketing _x Management.
700			_aPiercy, Nigel.
700			_aNicolaud, Brigitte.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*7001*9992
909			_a904
999			_c893 _d893