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020			_a141291633X (cloth)
020			_a1412916348 (pbk.)
039			_a202111151037 _bstaff _c201302141315 _d staff _c201302141315 _d staff _c200908030112 _d staff _y 200908022204 _z staff
050			_a658.8 _bAND
082			_a658.8 _bAND [ Shelf ]
100			_aAndreasen, Alan R., _d 1934-
245			_aSocial marketing in the 21st century / _cAlan R. Andreasen.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006.
300			_axi, 264 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 237-252) and index.
505			_aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
650			_aSocial marketing.
856			_Table of contents _u http://www.loc.gov/catdir/toc/ecip0517/2005022466.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html
856			_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html
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909			_a900
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