000			01080nam a2200241 a 4500
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020			_a8175542918
039			_a202109291618 _bstaff _c201302111637 _d staff _c200908022206 _d staff _c200908020307 _d staff _y 200908020306 _z staff
050			_a658.8343 _bKAP
082			_a658.8343 _bKAP [ Shelf 78]
100			_aKapferer, Jean-Noel.
245			_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-No�el Kapferer.
260			_aLondon ; _aSterling, VA. : _bKogan Page, _c2004.
300			_axiv, 497 p. ; _c25 cm.
500			_aRev. ed. of: Strategic brand management. 1994?
504			_aIncludes bibliographical references (p. [471]-483) and index.
650			_aBrand name products _x Management.
700		2	_aKapferer, Jean-No�el. _t Strategic brand management.
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5000*5040*6500*7000*8560*9992
909			_a893
999			_c882 _d882