| 000 | 01115nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063230.0 | ||
| 020 | _a0471064114 (cloth : alk. paper) | ||
| 039 |
_a202109291532 _bstaff _c201302111620 _d staff _c200908020255 _d staff _y 200908020255 _z staff |
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| 050 |
_a658.4012 _bAAK |
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| 082 |
_a658.4012 _bAAK [ Shelf 78] |
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| 100 | _aAaker, David A. | ||
| 245 |
_aDeveloping business strategies / _cDavid A. Aaker. |
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| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bJ. Wiley, _cc2001. |
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| 300 |
_axiv, 338 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aStrategic planning. | ||
| 650 |
_aMarketing _x Management. |
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| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/bios/wiley043/2001024901.html |
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| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/wiley036/2001024901.html |
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| 856 |
_3 Table of Contents _u http://www.loc.gov/catdir/toc/onix07/2001024901.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*8560*8561*8562*9992 | ||
| 909 | _a888 | ||
| 999 |
_c877 _d877 |
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