000 01115nam a2200265 a 4500
005 20260112063230.0
020 _a0471064114 (cloth : alk. paper)
039 _a202109291532
_bstaff
_c201302111620
_d staff
_c200908020255
_d staff
_y 200908020255
_z staff
050 _a658.4012
_bAAK
082 _a658.4012
_bAAK [ Shelf 78]
100 _aAaker, David A.
245 _aDeveloping business strategies /
_cDavid A. Aaker.
250 _a6th ed.
260 _aNew York :
_bJ. Wiley,
_cc2001.
300 _axiv, 338 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 _aStrategic planning.
650 _aMarketing
_x Management.
856 _Contributor biographical information
_u http://www.loc.gov/catdir/bios/wiley043/2001024901.html
856 _Publisher description
_u http://www.loc.gov/catdir/description/wiley036/2001024901.html
856 _3 Table of Contents
_u http://www.loc.gov/catdir/toc/onix07/2001024901.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*8560*8561*8562*9992
909 _a888
999 _c877
_d877