000			01387nam a22002297a 4500
003			OSt
005			20261009124224.0
008			261005b |||||||| |||| 00| 0 eng d
020			_a9789360537944
020			_a93-6053-794-2
040			_cKnowledge Centre IIM Shillong
082			_a658.8
100			_aKaser, Ken
245			_aSports and Entertainment Marketing
250			_a5th
260			_aDelhi _bCencage _c2024
300			_aviii, 440p. _bill _c29 CM
500			_aThe book "Sports and Entertainment Marketing" by Ken Kaser and Dotty Boen Oelkers is a comprehensive guide that takes students on a step-by-step journey through the world of marketing. It covers the key functions of marketing and how those functions are applied to sports and entertainment. The book is designed to engage students and transform them into critical thinkers, with features that include dynamic assignments, real-time course analytics, and student tools like flashcards, practice quizzes, and auto-graded homework and tests. It also includes the full, interactive eBook and auto-graded reading activities throughout the eBook for each lesson. The book has been updated to NBEA standards and current CTSO performance indicators, making it a valuable resource for students in career and technical education courses.
651			_2Marketing
700			_aOelkers, Dotty Boen
942			_2ddc _cBK _n0
999			_c5511 _d5511