| 000 | 01298nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20261005161922.0 | ||
| 008 | 261005b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789364449557 | ||
| 040 | _cKnowledge Centre IIM Shillong | ||
| 082 |
_a658.8 _bZEI |
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| 100 | _aZeithaml, Valarie.A | ||
| 245 |
_aServices Marketing _bIntegrating Customer Focus Across the Firm |
||
| 250 | _a8th | ||
| 260 |
_aChennai _bMcGraw Hill India _c2025 |
||
| 300 |
_axxxii,615p. _bill _c28 cm |
||
| 500 | _aServices Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics. This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries. | ||
| 650 | _2 Marketing management. | ||
| 700 | _aBitner ,Mary Jo. | ||
| 700 | _aGremler,Dwayned,D | ||
| 700 | _aMende,Martin | ||
| 700 | _aShainesh,G | ||
| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c5509 _d5509 |
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