000			01518nam a22002057a 4500
003			OSt
005			20260615144829.0
008			260615b |||||||| |||| 00| 0 eng d
020			_a9789367252802
040			_cIIM Shillong, Knowledge Centre
100			_aPanda,Tapan.K
245			_aSales & Distribution Management _cBy Tapan K.Panda & Sunil Sahadev
250			_a4
260			_aNew Delhi _bOxford University Press _c2026
300			_bx,477p. _c24 cm
500			_aSales & Distribution Management 4e, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise. The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer-oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution. Besides students, the book with its application-oriented approach and new real life-cases would also be useful to marketing professionals too.
650			_2Sales Management
700			_aSahadev,Sunil
942			_2ddc _cBK _n0
999			_c5502 _d5502