000			01418nam a22002057a 4500
005			20260205103537.0
008			260205b |||||||| |||| 00| 0 eng d
020			_a9781422124826
040			_c
082			_a658.514 _bVER;1
100			_aVerganti, Roberto
245			_aDesign-Driven Innovation _b: Changing the rules of competition by radically innovating what things mean
260			_aUSA _bHarvard Business Publishing _c2009
300			_a269p. _bHardcover
500			_aRoberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A. Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage
650			_aTechnological Innovations
650			_aIndustrial Management
856			_uhttps://books.google.co.in/books?id=rpaj0vLzPRkC&pg=PA1&source=gbs_selected_pages&cad=1#v=onepage&q&f=false
942			_2ddc _cBK _n0
999			_c5490 _d5490