| 000 | 00971cam a22002658i 4500 | ||
|---|---|---|---|
| 005 | 20260112063332.0 | ||
| 010 | _a2021-016494 | ||
| 020 | _a9789367138199 | ||
| 039 |
_a202507101633 _bstaff _c202507101632 _d staff _c202507101617 _d staff _c202507101616 _d staff _y 202507101606 _z staff |
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| 082 |
_a658.8 _bKOT |
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| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing Management / _cPhilip Kotler , Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh. |
||
| 250 | _aSeventeenth edition. | ||
| 260 |
_aHoboken, NJ : _bPearson , _c2025 |
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| 300 |
_axxii, 649 pages.: _bill. ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _x Management. |
||
| 700 | _aKeller, Kevin Lane | ||
| 700 | _aChernev, Alexander | ||
| 700 | _aSheth,Jagdish N | ||
| 700 | _aShainesh, G | ||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*5040*6500*7000*7001*7002*7003*9992 | ||
| 909 | _a6071 | ||
| 999 |
_c5480 _d5480 |
||