000			00886cam a2200241 a 4500
005			20260112063332.0
010			_a2008-012486
020			_a9788131731635
039			_a202506191047 _bstaff _c202506191039 _d staff _y 202506191036 _z staff
082			_a658.8 _bAND
100			_aAnderson, James C.
245			_aBusiness market management : _bunderstanding, creating, and delivering value / _cJames C. Anderson, James A. Narus, Das Narayandas.
250			_a3rd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009.
300			_axxv, 470 p. : _bcol. ill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650			_aIndustrial marketing.
700			_aNarus, James A.
700			_aNarayandas, Das.
991			_aVIRTUA
991			_aVTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*5040*6500*7000*7001*9992
909			_a6064
999			_c5473 _d5473