| 000 | 02458cam a22003018i 4500 | ||
|---|---|---|---|
| 005 | 20260112063332.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 010 | _a2022-010052 | ||
| 020 | _a9781398605978 | ||
| 039 |
_a202409111219 _bstaff _c202409111219 _d staff _y 202409111216 _z staff |
||
| 082 |
_a658.872 _bKIN |
||
| 100 |
_aKingsnorth, Simon, _e author. |
||
| 245 |
_aDigital marketing strategy : _bAn integrated approach to online marketing / _cSimon Kingsnorth. |
||
| 250 | _aThird Edition. | ||
| 260 |
_aLondon : _bKogan Page Inc, _c2022 |
||
| 263 | _a2205 | ||
| 500 | _aRevised edition of the author's Digital marketing strategy, [2019] | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- _cProvided by publisher. |
||
| 588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 |
_aElectronic commerce _x Management. |
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| 650 | _aInternet marketing. | ||
| 650 | _aStrategic planning. | ||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0060*0070*0080*0100*0200*0820*1000*2450*2500*2630*2600*5000*5040*5200*5880*6500*6501*6502*9992 | ||
| 909 | _a6043 | ||
| 999 |
_c5453 _d5453 |
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