| 000 | 02702cam a2200325 i 4500 | ||
|---|---|---|---|
| 005 | 20260112063332.0 | ||
| 010 | _a2016-059704 | ||
| 020 | _a9789353160777 | ||
| 039 |
_a202408271634 _bstaff _y 202408271618 _z staff |
||
| 082 |
_a658.8 _bZEI |
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| 100 | _aZeithaml, Valarie A. | ||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. |
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| 250 | _aSeventh edition. | ||
| 264 |
_aChennai : _bMcGraw-Hill Education, _c2024 |
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| 300 |
_axxxvi, 582 pages : _billustrations ; _c27 cm |
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| 500 | _aRevised edition of the authors' Services marketing, c2024. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information"-- _cProvided by publisher. |
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| 520 |
_a"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"-- _cProvided by publisher. |
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| 650 |
_aService industries _x Marketing. |
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| 650 | _aCustomer services. | ||
| 650 | _aMarketing. | ||
| 650 |
_aBUSINESS & ECONOMICS / Marketing / Multilevel. _2 bisacsh |
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| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 700 | _aPandit, Ajay | ||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0820*1000*2450*2500*2640*3000*5000*5040*5200*5201*6500*6501*6502*6503*7000*7001*7002*9992 | ||
| 909 | _a6037 | ||
| 999 |
_c5447 _d5447 |
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