| 000 | 00918cam a2200241 i 4500 | ||
|---|---|---|---|
| 005 | 20260112063331.0 | ||
| 010 | _a2014-032847 | ||
| 020 | _a9781625274496 | ||
| 039 |
_a202501241307 _bstaff _c202407011557 _d staff _y 202407011555 _z staff |
||
| 082 |
_a658.802 _bKIM [Shelf-67] |
||
| 100 | _aKim, W. Chan. | ||
| 245 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim and Renee Mauborgne. |
||
| 250 | _aExpanded edition. | ||
| 264 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c2015 |
||
| 300 |
_axxviii, 287 pages : _billustrations ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aNew products. | ||
| 650 | _aMarket segmentation. | ||
| 700 | _aMauborgne, Renee. | ||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0820*1000*2450*2500*2640*3000*5040*6500*6501*7000*9992 | ||
| 909 | _a6025 | ||
| 999 |
_c5435 _d5435 |
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