| 000 | 00929cam a22002538i 4500 | ||
|---|---|---|---|
| 005 | 20260112063331.0 | ||
| 010 | _a2016-054719 | ||
| 020 | _a9789354600807 | ||
| 039 |
_a202406261050 _bstaff _c202406261048 _d staff _c202406261047 _d staff _c202406261046 _d staff _y 202406261043 _z staff |
||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch , Michael A. Belch & Keyoor Purani |
||
| 250 | _a12th edition. | ||
| 260 |
_aChennai : _bMcGraw-Hill Education, _c2023 |
||
| 300 |
_axxxi, 712 pages .: _bill ; _c24 cm |
||
| 650 | _aAdvertising. | ||
| 650 | _aSales promotion. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aBelch, Michael A | ||
| 700 | _aPurani , Keyoor | ||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*6500*6501*6502*7000*7001*9992 | ||
| 909 | _a5999 | ||
| 999 |
_c5409 _d5409 |
||