| 000 | 00994cam a2200229 i 4500 | ||
|---|---|---|---|
| 005 | 20260112063331.0 | ||
| 010 | _a2018-059892 | ||
| 020 | _a9789353946135 | ||
| 039 |
_a202407011244 _bstaff _c202406131547 _d staff _c202406131546 _d staff _y 202406131544 _z staff |
||
| 082 |
_a658.827 _bKEL |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. |
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| 250 | _aFifth edition. | ||
| 260 |
_aChennai : _bPearson, _c2024 |
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| 300 |
_axxx, 642 pages; _cillustrations (chiefly color); _c29 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBrand name products _x Management. |
||
| 700 |
_aSwaminathan, Vanitha, _e author. |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||
| 909 | _a5995 | ||
| 999 |
_c5405 _d5405 |
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