000			02179cam a22002657i 4500
005			20260112063331.0
010			_a2017-288725
020			_a9789332587694
039			_a202406131422 _bstaff _y 202406131417 _z staff
082			_a658.87 _bBER
100			_aBerman, Barry
245			_aRetail management : _ba strategic approach / _cBarry Berman, Hofstra University, Joel R. Evans, Hofstra University, Patrali Chatterjee, Montclair State University.
250			_aThirteenth edition.
264			_aChennai : _bPearson, _c2024
264		4	_c �2014
300			_axix, 722 pages : _billustrations (chiefly color) ; _c29 cm
504			_aIncludes bibliographical references (pages 540-556) and indexes.
505			_aPreface -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management: financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
650			_aRetail trade _x Management.
700			_aEvans, Joel R., _e author.
700			_aChatterjee, Patrali, _e author.
991			_aVIRTUA
991			_aVTLSSORT0080*0100*0200*0820*1000*2450*2500*2640*2641*3000*5040*5050*6500*7000*7001*9992
909			_a5994
999			_c5404 _d5404