000			01604cam a2200301 a 4500
005			20260112063331.0
010			_a2011-026763
016			_a015879306 _2 Uk
020			_a9781250013712
039			_a202506271656 _bstaff _c202404231234 _d staff _c202404231234 _d staff _y 202404231232 _z staff
082			_a338.766362092 _bISD [SHELF-18]
100			_aIsdell, Edward Neville
245			_aInside Coca-Cola : _bA CEO's life story of building the world's most popular brand / _cNeville Isdell, with David Beasley.
250			_a1st ed.
260			_aNew York : _bSt. Martin's Press, _c2011.
300			_axiv, 254 p., [8] p. of plates : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505			_aFrom Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
520			_aA former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
600			_aIsdell, Edward Neville, _d 1944-
610	2	0	_aCoca-Cola Company.
650			_aChief executive officers _v Biography.
650			_aSoft drink industry.
700			_aBeasley, David, _d 1958-
991			_aVIRTUA
991			_aVTLSSORT0080*0100*0160*0200*0820*1000*2450*2500*2600*3000*5040*5050*5200*6000*6100*6500*6501*7000*9992
909			_a5985
999			_c5396 _d5396