000 03464cam a22004217i 4500
005 20260112063330.0
010 _a2017-297174
020 _a9780316314046
_q (hardcover)
020 _a0316314048
_q (hardcover)
020 _z 9780316314053
_q (ebook)
020 _z 9780316396790
_q (large print)
035 _a(OCoLC)ocn968771116
039 _a202404081508
_bstaff
_c202404081507
_d staff
_y 202404081504
_z staff
082 _a658.802
_bKIM
100 _aKim,Chan.W
245 _aBlue ocean shift :
_bbeyond competing : proven steps to inspire confidence and seize new growth /
_cW. Chan Kim, Reneeen Mauborgne.
246 3 0 _aProven steps to inspire confidence and seize new growth
250 _aFirst edition.
264 _aNew York :
_bHachette Books,
_c[2017]
300 _axi, 320 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references (pages 305-307) and index.
505 _aReach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
520 _aFollowing up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Ren�ee Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
650 _aNew products.
650 _aMarket segmentation.
650 4 _aBUSINESS & ECONOMICS / Entrepreneurship.
650 4 _aBUSINESS & ECONOMICS / Leadership.
650 4 _aBUSINESS & ECONOMICS / Management.
650 _aBUSINESS & ECONOMICS / Entrepreneurship.
_2 bisacsh
650 _aBUSINESS & ECONOMICS / Leadership.
_2 bisacsh
650 _aBUSINESS & ECONOMICS / Management.
_2 bisacsh
650 _aMarket segmentation.
_2 fast
_0 (OCoLC)fst01010139
650 _aNew products.
_2 fast
_0 (OCoLC)fst01036889
700 _aMauborgne, Renee.
991 _aVIRTUA
991 _aVTLSSORT0080*0100*0200*0201*0202*0203*0350*0820*1000*2450*2460*2500*2640*3000*5040*5050*5200*6500*6501*6502*6503*6504*6505*6506*6507*6508*6509*7000*9992
909 _a5948
999 _c5360
_d5360