| 000 | 01411cam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063328.0 | ||
| 010 | _a2009-018628 | ||
| 020 | _a9789380381176 | ||
| 039 |
_a202110121619 _bstaff _c201810311240 _d staff _c201711271702 _d staff _y 201711271656 _z staff |
||
| 082 |
_a658.8001 _bHUN [ Shelf 67 ] |
||
| 100 | _aHunt, Shelby D. | ||
| 245 |
_aMarketing theory : _bfoundations, controversy, strategy, resource-advantage theory / _cShelby D. Hunt. |
||
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2010. |
||
| 300 |
_axvii, 490 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aOn the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory. | ||
| 650 | _aMarketing. | ||
| 650 | _aMarketing research. | ||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0820*1000*2450*2600*3000*5040*5050*6500*6501*9992 | ||
| 909 | _a5704 | ||
| 999 |
_c5156 _d5156 |
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