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010 _a2007-927665
020 _a1847870007 (cased)
035 _a14822523
039 _a202111261141
_bstaff
_c202111081301
_d staff
_c201810311316
_d staff
_y 201711271523
_z staff
082 _a658.8001
_bMAC [ Shelf 15 ]
245 _aThe Sage Handbook of Marketing theory /
_cedited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
250 _a1st ed.
260 _aThousand Oaks, CA :
_bSAGE Publications,
_c2010.
300 _a3 v. :
_bill. ;
_c25 cm.
490 _aSage library in marketing
505 _av. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
650 _aMarketing.
700 _aMaclaran, Pauline.
700 _aSaren, Michael.
700 _aTadajewski, Mark.
856 _Table of contents only
_u http://www.loc.gov/catdir/enhancements/fy0743/2007927665-t.html
856 _Publisher description
_u http://www.loc.gov/catdir/enhancements/fy0743/2007927665-d.html
906 _a7
_bcbc
_corignew
_d 2
_e epcn
_f 20
_g y-gencatlg
925 _aacquire
_b2 shelf copies
_x policy default
963 _aJudi Burger; phone: (44) 207348500; fax: (44) 207348600; email: judi.burger@sagepub.co.uk; bc: judi.burger@sagepub.co.uk
991 _aVIRTUA
991 _aVTLSSORT0080*0100*0200*0350*0820*2450*2500*2600*3000*4900*5050*6500*7000*7001*7002*8560*8561*9060*9250*9630*9992
909 _a5701
999 _c5153
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