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| 010 | _a2007-927665 | ||
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_a202111261141 _bstaff _c202111081301 _d staff _c201810311316 _d staff _y 201711271523 _z staff |
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| 082 |
_a658.8001 _bMAC [ Shelf 15 ] |
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| 245 |
_aThe Sage Handbook of Marketing theory / _cedited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. |
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| 250 | _a1st ed. | ||
| 260 |
_aThousand Oaks, CA : _bSAGE Publications, _c2010. |
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| 300 |
_a3 v. : _bill. ; _c25 cm. |
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| 490 | _aSage library in marketing | ||
| 505 | _av. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. | ||
| 650 | _aMarketing. | ||
| 700 | _aMaclaran, Pauline. | ||
| 700 | _aSaren, Michael. | ||
| 700 | _aTadajewski, Mark. | ||
| 856 |
_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0743/2007927665-t.html |
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| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0743/2007927665-d.html |
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| 906 |
_a7 _bcbc _corignew _d 2 _e epcn _f 20 _g y-gencatlg |
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| 925 |
_aacquire _b2 shelf copies _x policy default |
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| 963 | _aJudi Burger; phone: (44) 207348500; fax: (44) 207348600; email: judi.burger@sagepub.co.uk; bc: judi.burger@sagepub.co.uk | ||
| 991 | _aVIRTUA | ||
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