000			01850cam a2200301 a 4500
005			20260112063327.0
010			_a2012-418018
020			_a9780199668724
035			_a17354971
039			_a202109271501 _bstaff _c202010141259 _d staff _c202010091015 _d staff _c201810311319 _d staff _y 201710061222 _z staff
082			_a658.84 _bLEE [ Shelf 80]
100			_aLee, Kiefer.
245			_aGlobal marketing management : _bchanges, new challenges, and strategies / _cKiefer Lee, Steve Carter.
250			_a3rd ed.
260			_aOxford : _bOxford University Press, _cc2012.
300			_axxv, 578 p. : _bcol. ill. ; _c27 cm.
500			_aIncludes index.
505			_aChanges and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.
650			_aInternational business enterprises _x Management.
650			_aStrategic planning.
700			_aCarter, S. _q (Steve)
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
906			_a7 _bcbc _corignew _d 3 _e ecip _f 20 _g y-gencatlg
925			_aacquire _b1 shelf copy _x policy default
991			_aVIRTUA
991			_aVTLSSORT0080*0350*9060*9250*0100*0200*0820*1000*2450*2500*2600*3000*5000*5050*6500*6501*7000*8560*9992
909			_a5691
999			_c5144 _d5144