000 01294nam a22003374a 4500
005 20260112063326.0
010 _a2008-048873
020 _a9781420087703
039 _a201612021359
_bstaff
_c201608261044
_d staff
_y 201608261041
_z staff
050 _aHD9665.5
_b.P35 2009
060 _a2009 D-805
060 _aQV 736
_bP142p 2009
082 _a615.10688
_bPAI [Shelf no. 12 ]
100 _aPaich, Mark.
245 _aPharmaceutical product branding strategies :
_bsimulating patient flow and portfolio dynamics /
_cMark Paich, Corey Peck, Jason Valant.
250 _a2nd ed.
260 _aNew York :
_bInforma Healthcare,
_cc2009.
300 _aviii, 295 p. :
_bill. ;
_c24 cm.
500 _aRev. ed. of: Pharmaceutical product strategy. c2005.
650 _aDrugs
_x Marketing.
650 _aBrand name products
_x Mathematical models.
650 _aPharmaceutical industry
_x Mathematical models.
650 2 _aDrug Industry
_x economics.
650 2 _aMarketing
_x methods.
650 2 2 _aModels, Economic.
700 _aPeck, Corey.
700 _aPaich, Mark.
_t Pharmaceutical product strategy.
991 _aVIRTUA40
991 _aVTLSSORT0080*0100*0200*0500*0600*0601*0820*1000*2450*2500*2600*3000*5000*6500*6501*6502*6503*6504*6505*7000*7001*9992
909 _a5597
999 _c5053
_d5053