| 000 | 01079nam a22002535a 4500 | ||
|---|---|---|---|
| 005 | 20260112063325.0 | ||
| 020 | _a9781137467591 (pbk.) | ||
| 039 |
_a202111121250 _bstaff _c201711031628 _d staff _c201601061547 _d staff _c201601061546 _d staff _y 201601061543 _z staff |
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| 082 |
_a658.827 _bKUM [ Shelf 80 ] |
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| 100 |
_aKumar, Nirmalya, _e author. |
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| 245 |
_aBrand breakout : _bhow emerging market brands will go global / _cNirmalya Kumar & Jan-Benedict E.M. Steenkamp. |
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| 260 |
_aBasingstoke : _bPalgrave Macmillan, _c2015. |
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| 300 |
_axx, 256 p. : _billustrations ; _c24 cm. |
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| 500 | _aOriginally published: 2013. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBrand name products. | ||
| 650 |
_aBranding (Marketing) _z Developing countries. |
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| 650 |
_aBrand name products _z Developing countries. |
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| 700 |
_aSteenkamp, Jan-Benedict E. M., _e author. |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5000*5040*6500*6501*6502*6503*7000*9992 | ||
| 909 | _a5546 | ||
| 999 |
_c5004 _d5004 |
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