000			01394nam a2200253 a 4500
005			20260112063325.0
020			_a9781451623543
039			_a202111101209 _bstaff _c202011051227 _d staff _c201704191019 _d staff _c201607081608 _d staff _y 201601061023 _z staff
082			_a658.40714 _bRAM [ Shelf 5 ]
100			_aRamaswamy, Venkatram.
245			_aThe power of co- creation : _bbuild it with them to boost growth, productivity, and profits / _cVenkat Ramaswamy, Francis Gouillart.
250			_a1st Free Press hardcover ed.
260			_aNew York : _bFree Press, _c2010.
300			_aix, 276 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aBecoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
650			_aCreative ability in business.
650			_aBusiness networks.
650			_aInterorganizational relations.
700			_aGouillart, Francis J.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*5040*5050*6500*6501*6502*7000*9992
909			_a5538
999			_c4996 _d4996