000			01090nam a2200217 a 4500
005			20260112063324.0
020			_a9780199239009
039			_a202110081142 _bstaff _c201908241122 _d staff _c201509041210 _d staff _c201509041129 _d staff _y 201509041129 _z staff
082			_a658.872 _bGAY [ Shelf 71 ]
100			_aGay, Richard
245			_aOnline Marketing : _bA customer -led approach / _cby Richard Gay , Alan Charlesworth and Rita Esen
260			_aNew York : _bOxford University Press , _c2007
300			_axv, 538 p. : _bill ; _c24 cm
490			_a"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover.
650			_aInternet marketing
700			_aAlan Charlesworth
700			_aRita Esen
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2600*3000*4900*6500*7000*7001*9992
909			_a5442
999			_c4902 _d4902