| 000 | 01094nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063224.0 | ||
| 020 | _a0070603486 | ||
| 020 | _a0070603480 | ||
| 039 |
_a202110131541 _bstaff _c201501281722 _d staff _c201212170136 _d staff _c201212130057 _d staff _y 200907290057 _z staff |
||
| 050 |
_a658.5 _bLEH |
||
| 082 |
_a658.5 _bLEH [ Shelf 63 ] |
||
| 100 | _aLehmann, Donald R. | ||
| 245 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axvi, 494 p. : _bill. ; _c24 cm. |
||
| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | _aProduct management. | ||
| 700 | _aWiner, Russell S. | ||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/mh051/2004053060.html |
||
| 856 |
_Table of contents _u http://www.loc.gov/catdir/toc/mh041/2004053060.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*4400*5040*6500*7000*8560*8561*9992 | ||
| 909 | _a493 | ||
| 999 |
_c486 _d486 |
||