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020 _a0070659193
020 _a0070659192
039 _a202110131627
_bstaff
_c201502041307
_d staff
_c201212200101
_d staff
_c201212130338
_d staff
_y 200907290041
_z staff
050 _a658.503
_bKER
082 _a658.503
_bKER [ Shelf 64 ]
100 _aKerber, Ronald L.
245 _aStrategic product creation :
_bdeliver customer satisfaction from every level of your company /
_cRonald L. Kerber and Timothy M. Laseter, with Max Russell.
260 _aNew York :
_bMcGraw-Hill,
_cc2007.
300 _axviii, 318 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _aPart I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
650 _aNew products.
650 _aProduction engineering.
700 _aLaseter, Timothy M.
700 _aRussell, Max.
856 _Table of contents only
_u http://www.loc.gov/catdir/toc/ecip071/2006030953.html
856 _Contributor biographical information
_u http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html
856 _Publisher description
_u http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*7000*7001*8560*8561*8562*9992
909 _a486
999 _c479
_d479