000			04021cam a2200337 i 4500
005			20260112063322.0
010			_a2014-012175
020			_a9781471131042
039			_a202504231550 _bstaff _c202111101630 _d staff _c202008261312 _d staff _c201508131923 _d staff _y 201505191009 _z staff
082			_a306.095195 _bHON [ Shelf 3 ]
084			_aSOC043000 _aBIO026000 _aHIS023000 _2 bisacsh
100			_aHong, Y. Euny, _e author.
245			_aThe birth of Korean cool : _bhow one nation is conquering the world through pop culture / _cEuny Hong.
250			_aFirst edition.
264			_aNew York : _bPicador, _c2014.
300			_a267 pages ; _c21 cm
336			_atext _2 rdacontent
337			_aunmediated _2 rdamedia
338			_avolume _2 rdacarrier
520			_a"A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child, Euny Hong moved from America to the Gangnam neighborhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. The Birth of Korean Cool recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture.Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone"-- _cProvided by publisher.
520			_a"Euny Hong grew up in Gangnam, the posh Seoul neighborhood Psy is mocking in his viral sensation, "Gangnam Style." She knows the song's popularity is not just a fluke but rather the result of Hallyu--the Korean wave--just another sign of South Korea's increasing popularity around the world. The Birth of Korean Cool will show how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard--with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smart phone in everyone's pocket. Welcome to South Korea: The Brand. - Fascinating first-hand reporting from a wide cross-section of Korean society from a young, hip voice - For readers of The Fortune Cookie Chronicles, Fresh Off the Boat, and JapanAmerica"-- _cProvided by publisher.
600			_aHong, Y. Euny.
650			_aPopular culture _z Korea (South)
650			_aSOCIAL SCIENCE / Ethnic Studies / Asian American Studies. _2 bisacsh
650			_aBIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs. _2 bisacsh
650			_aHISTORY / Asia / Korea. _2 bisacsh
651			_aKorea (South) _x Social life and customs.
991			_aVIRTUA40
991			_aVTLSSORT0080*0100*0200*0820*0840*1000*2450*2500*2640*3000*3360*3370*3380*5200*5201*6000*6500*6501*6502*6503*6510*9992
909			_a5305
999			_c4766 _d4766