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| 039 |
_a202110131652 _bstaff _c201502051728 _d staff _c201212200404 _d staff _c200907290032 _d staff _y 200907290031 _z staff |
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| 050 |
_a658.575 _bULW |
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| 082 |
_a658.575 _bULW [ Shelf 64 ] |
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| 100 |
_aUlwick, Anthony W., _d 1957- |
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| 245 |
_aWhat customers want : _busing outcome-driven innovation to create breakthrough products and services / _cAnthony Ulwick. |
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| 260 |
_aNew York : _bMcGraw-Hill, _cc2005. |
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| 300 |
_axxxv, 202 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 189) and index. | ||
| 505 | _aFormulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts. | ||
| 650 |
_aNew products _x Planning. |
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| 650 | _aProduct management. | ||
| 650 | _aStrategic planning. | ||
| 856 |
_u http://connexion.oclc.org/WebZ/NewClientTag?sessionid=cnx04.prod.oclc.org-52368-eed3vczj-6umxdo:dbname=oluc _z OCLC Connexion |
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| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0622/2005016744-b.html |
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| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0622/2005016744-d.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*8560*8561*8562*9992 | ||
| 909 | _a481 | ||
| 999 |
_c474 _d474 |
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