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039 _a201504241556
_bstaff
_c201504241312
_d staff
_y 201504241304
_z staff
082 _a658.82
_bSON [ Shelf No. ]
100 _aSonwani, Amit [2013PGP005]
245 _aPlanning Strategic Improvements in Rural Marketing Initiatives Through Sales Promotions, Trade Promotions and Loyalty Programs /
_cAmit Sonwani
260 _aShillong :
_bRajiv Gandhi Indian Institute of Management ,
_c2015
300 _a25 p.:
_bill., table,chart ;22 cm
490 _aSummer Internship Report in partial fulfillment of the requirements for the Award of the Post Graduate Diploma in Management
650 _aSales promotion
991 _aVIRTUA40
991 _aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*9992
909 _a5250
999 _c4711
_d4711