000 01057cam a2200253 i 4500
005 20260112063321.0
010 _a2013-030426
020 _a9781107031203 (hardback : alk. paper)
039 _a202111051501
_bstaff
_c201412221705
_d staff
_c201412031737
_d staff
_c201412011033
_d staff
_y 201412011031
_z staff
082 _a302.23 1
_bMOE [ Shelf 17 ]
100 _aMoe, Wendy.
245 _aSocial media intelligence /
_cWendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.
264 _aCambridge :
_bCambridge University Press,
_c2014.
300 _ax, 194 pages :
_billustrations ;
_c23 cm
504 _aIncludes bibliographical references and index.
650 _aConsumers
_x Research.
650 _aSocial media.
650 _aMarketing
_x Social aspects.
650 _aInternet marketing
_x Social aspects.
700 _aSchweidel, David A.,
_d 1981-
991 _aVIRTUA
991 _aVTLSSORT0080*0100*0200*0820*1000*2450*2640*3000*5040*6500*6501*6502*6503*7000*9992
909 _a5195
999 _c4658
_d4658