| 000 | 00991cam a2200265 i 4500 | ||
|---|---|---|---|
| 005 | 20260112063321.0 | ||
| 010 | _a2013-028612 | ||
| 020 | _a9781107049352 (hardback) | ||
| 020 | _a9781107627420 (pbk.) | ||
| 039 |
_a202110081207 _bstaff _c201412031732 _d staff _c201411271633 _d staff _y 201411271629 _z staff |
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| 082 |
_a658.872 _bNg [ Shelf 71 ] |
||
| 100 | _aNg, Irene C. L. | ||
| 245 |
_aCreating new markets in the digital economy : _bvalue and worth / _cIrene C.L. Ng. |
||
| 264 |
_aNew York : _bCambridge University Press, _c[2014] |
||
| 300 |
_axx, 238 pages ; _c23 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aInformation technology _x Economic aspects. |
||
| 650 |
_aTechnological innovations _x Economic aspects. |
||
| 650 | _aNew products. | ||
| 650 | _aValue. | ||
| 650 | _aMarketing research. | ||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0201*0820*1000*2450*2640*3000*5040*6500*6501*6502*6503*6504*9992 | ||
| 909 | _a5183 | ||
| 999 |
_c4646 _d4646 |
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