000			02978cam a2200301 i 4500
005			20260112063320.0
020			_a9781107039346 (hardback)
039			_a202111031621 _bstaff _c201412031715 _d staff _c201411271129 _d staff _y 201411271128 _z staff
082			_a330.01 _bHEU [ Shelf 21 ]
084			_aBUS023000 _2 bisacsh
100			_aHeukelom, Floris
245			_aBehavioral economics : _ba history / _cFloris Heukelom, Radboud University, Nijmegen, Netherlands.
264			_aNew York, NY, USA : _bCambridge University Press, _c2014.
300			_axii, 223 pages ; _c24 cm.
336			_atext _2 rdacontent
337			_aunmediated _2 rdamedia
338			_avolume _2 rdacarrier
490			_aHistorical perspectives on modern economics
504			_aIncludes bibliographical references (pages 401-220) and index.
520			_a"In economics, the market has been understood to steer behavior towards a competitive equilibrium in which all economic actors behave optimally, and in which welfare of society is maximized. Yet many economists have also seen shortcomings to this ideal picture of the market in the form of limited information, too few buyers or sellers, adverse selection, moral hazards, and other caveats. What psychologists Daniel Kahneman and Amos Tversky brought to economics in the 1980s, was the idea that imperfections in the market may in addition be caused by fallible human behavior. This resulted in a new branch of economics called behavioral economics and it won Kahneman the Nobel Memorial Prize in Economics in 2002 (Tversky had died in 1996). This book presents a history of behavioral economics. The common rationale of behavioral economics in the 1980s - 2000s was in one version or another that "Behavioral economics increases the explanatory power of economics by providing it with more realistic psychological foundations" (Camerer and Loewenstein, 2004, p.3). This definition conceals a complicated relationship between economics and psychology that goes back at least to the eighteenth century. In addition, it suggests that economics and psychology are stable, universal entities. But also the label of behavioral economics itself seems odd. If economics deals with the behavior of individuals in the economy, 'behavioral economics' seems a confusing pleonasm. If on the other hand one argues that economics by definition deals with structures and institutions superseding and independent of theories of human behavior, 'behavioral economics' seems oxymoronic. In any case, it calls for some explanation"-- _cProvided by publisher.
650			_aEconomics _x Psychological aspects.
650			_aBUSINESS & ECONOMICS / Economic History. _2 bisacsh
906			_a7 _bcbc _corignew _d 1 _e ecip _f 20 _g y-gencatlg
925			_aacquire _b2 shelf copies _x policy default
991			_aVIRTUA
991			_aVTLSSORT0080*0200*0820*0840*1000*2450*2640*3000*3360*3370*3380*4900*5040*5200*6500*6501*9060*9250*9992
909			_a5167
999			_c4630 _d4630