000			01369cam a2200265 a 4500
005			20260112063320.0
020			_a9788132105190 (hbk. : 9 vol. set)
039			_a202109271244 _bstaff _c202109271243 _d staff _c201703281031 _d staff _c201411271556 _d staff _y 201410221519 _z staff
082			_a658.8 _bKOT [ Shelf 80]
100			_aKotler, Philip.
245			_aLegends in Marketing: _bPhilip Kotler / _cseries editor, Jagdish N. Sheth.
246	3	0	_aPhilip Kotler
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bSAGE Publications, _c2012.
300			_a9 v. : _bill. ; _c26 cm.
490			_aLegends in marketing
504			_aIncludes bibliographical references.
505			_av. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
600			_aKotler, Philip.
650			_aMarketing.
650			_aMarketing research.
700			_aSheth, Jagdish N.
991			_aVIRTUA
991			_aVTLSSORT0080*0200*0820*1000*2450*2460*2600*3000*4900*5040*5050*6000*6500*6501*7000*9992
909			_a5108
999			_c4574 _d4574