000 00950nam a2200229 a 4500
005 20260112063318.0
039 9 _y 201406191611
_z staff
082 _a659.144
_bTRI
100 _aTripathy, Sushree Lipsita (2012PGP099)
245 _aStrategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains /
_cSushree Lipsita Tripathy
260 _aShillong:
_bRajiv Gandhi Indian Institute of Management,
_c2014
300 _a23p. :
_c29cm
490 _aSummer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
650 _aMarketing
650 _aMass media
650 _aIndustrial management
650 _aWeb search engines
650 _aInternet marketing
991 _aVIRTUA40
991 _aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*6502*6503*6504*9992
909 _a5024
999 _c4493
_d4493