000 00766nam a2200181 a 4500
005 20260112063318.0
039 9 _y 201406161622
_z staff
082 _a659.1
_bRAT
100 _aRatnam, Neelav (2012PGP071)
245 _aStrategy in Advertising :
_bOnline, Content & Community Building and BTL Activation strategies for firms across industry domains /
_cNeelav Ratnam
260 _aShillong:
_bRajiv Gandhi Indian Institute of Management,
_c2014
300 _a23p. :
_c29cm
490 _aSummer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
650 _aAdvertising
991 _aVIRTUA40
991 _aVTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*9992
909 _a4998
999 _c4467
_d4467